19 Nov November 2026 Industry Update: AI Productivity and Marketing November 2026 Industry Update: AI Productivity and Marketing Thursday, November 19, 2026 (9:30 AM to 12:00 PM) 2 Education Credits Greater Lansing Association of Realtors, Lansing, Michigan GMM Details You're Registered! DescriptionLocation November 2026 Industry Update AI in Real Estate: Practical Tools, Professional Results Date November 19, 2026 Time 9:30 am - 12:00 pm Cost Members [FREE] | Nonmembers [$35] Education Sponsorship: [$350] Sponsor Thank you to Berkshire Hathaway HomeServices Tomie Raines, REALTORS® for supporting this class. Description Artificial intelligence tools are available to every licensee, but availability is not the same as readiness. This course moves from access to application to accountability. Through demonstrations of Copilot, Gemini, and Claude, participants will learn how to prompt effectively and how to turn a first output into something usable in their business. The session covers real estate applications including listing copy, client communication, document summaries, market research, and business planning. It also addresses what can go wrong: AI-generated language that produces unintended statements, market data presented to a client before it has been verified against a trusted source, and the professional accountability that stays with the licensee regardless of what the tool produced. The course closes with a facilitated discussion on ethics and appropriate use, drawing on published guidance from the National Association of REALTORS® and Michigan REALTORS®, covering disclosure, client data privacy, and how to set a personal standard for use in your practice. What You'll Learn ✓ How current generative AI models differ and how to choose the right tool for the task. ✓ How to use AI to produce marketing copy, client-facing documents, and planning materials. ✓ How to apply AI to advertising, project management, and event coordination workflows. ✓ How to identify and manage ethical considerations, accuracy risks, and professional liability when using AI tools. Instructors Randy Dean Author of Taming the E-mail Beast Continuing Education Continuing education, if applicable, will be awarded as follows: [2] elective real estate continuing education credits (140549) [2] hours of Appraisal continuing education (20-1413663) Continuing education is regulated by the State of Michigan, and it is important for licensed agents to comply with the law. Event Details Procedures: Attendees will be provided access to a QR code to scan into and out of the event. Kindly complete the form in its entirety both at the beginning and end of the session. Please note that only one submission per email address is allowed. Thank you for your cooperation. Photography: The Greater Lansing Association of REALTORS® will have a photographer onsite during this event. Photos and/or video may be used in print and digital communications. Need to log in? Use the orange Log In button at the top of this page. If you have any concerns, please contact Michael Stokes at 517-323-4090. Greater Lansing Association of Realtors Greater Lansing Association of Realtors4039 Legacy ParkwayLansing, MI 48911 Map & Directions